{"id":3960,"date":"2019-06-05T05:24:09","date_gmt":"2019-06-05T05:24:09","guid":{"rendered":"https:\/\/era.archi\/portfolio-items\/trans-color-fachada-lgtbi\/"},"modified":"2021-03-07T11:35:12","modified_gmt":"2021-03-07T11:35:12","slug":"trans-color-facade-inspired-in-lgtbi-diversity","status":"publish","type":"avada_portfolio","link":"https:\/\/era.archi\/en\/portfolio-items\/trans-color-facade-inspired-in-lgtbi-diversity\/","title":{"rendered":"Trans-COLOR"},"content":{"rendered":"

Trans-COLOR<\/strong><\/h2>\n

The facade inspired in LGTBI diversity<\/span><\/h3>\n<\/div>
\"Color<\/span><\/div>
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\"Color<\/span><\/div>
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\"color<\/span><\/div>
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THE ASK<\/strong>
\nWe were asked with a nice and simple project: to refurbish an old editing site in the left Eixample neighbourhood of Barcelona.
\nThe owner was not so concerned about the use, but the interest to add value with a creative installation.<\/p>\n

THE SITE<\/strong>
\nThe original garage-style site already had lots of magic.
\nDuring the first visit we found an endless number of footballs that had sneaked in from the schoolyard next door.
\nWhen we returned them to the other side of the wall during the break, we were very happy to hear the surprise of
\nthe children who were reunited with their lost balls.<\/p>\n

THE PROJECT<\/strong>
\nThe limited budget for this first phase made us focus all the efforts in the backyard and its facade.
\nIt is essential to create a fa\u00e7ade that lets light in all year round.
\nWe take the location in Gay-xample neighbourhood of Barcelona to create the opportunity to install a
\ncolorful facade using Non-Binary Gender flags in order to claim diversity.
\nThe final fa\u00e7ade was chosen through social networks, installing the most popular combination chosen in our Instagram and Facebook.<\/p>\n

THE CONTEXT<\/strong>
\nEach project allows us to take up the history of each place, but also offers
\nthe opportunity to inspire a possible future of the place, the neighbourhood, the city and society.
\nOn one hand, from the past we wanted to make a tribute to the old editing company that hosted the site by
\nusing color in a unique way. On the other, we wanted to take this project as an opportunity to value diversity.
\nWe would like diverse groups in decisions taking flows.
\nWe would like leaders capable of seeing beyond the ordinary, putting themselves in the shoes of the other and
\ncreating innovative solutions for an advanced society capable of celebrating the difference.
\nWe would like to promote a gender-free education and social norms by showing this large Trans-color panel towards the school courtyard.
\nBecause as Judith Juanhuix says:<\/p>\n

‘Gender is defined by social norms;<\/em>
\nwe must release gender from these permissions,<\/em>
\nwe must turn gender into a right.’<\/em>
\nJudith Juanhuix, transgender mother and doctor in bio-physics<\/p>\n

We have use the prefix trans-<\/strong><\/em> to name this project as in
\ntranspyrenea or transform… due to its connotation of ‘beyond’, ‘on the other side’, ‘through’
\nIn this way, Trans-COLOR means : ‘beyond the facade’, ‘on the other side of color’, ‘through others’<\/em><\/em><\/p>\n<\/div>

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\"GenderSpectrum\"<\/span><\/div>
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\"Color<\/span><\/div>
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The final fa\u00e7ade was chosen through social networks, installing the most popular combination chosen in our <\/span>Instagram<\/span><\/a> and <\/span>Facebook<\/span><\/a>.<\/span><\/p>\n<\/div>

\"TRans-COLOR<\/span><\/div>
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Team:<\/b> Esther Rovira, Jorge Mart\u00edn, Beatrice Bresciani
\nFoto:<\/strong> Esteve Serra\u00a0<\/span>
\nBuilder:<\/strong> Seframa<\/span>
\nSpecial Materials:<\/strong>\u00a0\u00a0Verdalia<\/a>, Ironlux<\/a>, Rmg<\/a><\/p>\n

PRESS:<\/strong> \u00a0Designboom<\/a>, AD<\/a>, diario Design<\/a><\/p>\n

CREDITS<\/b><\/p>\n

ERA architects<\/a>
\n+34 932 200 288
\nFacebook<\/a>
\nInstagram<\/a>
\nTwitter<\/a><\/p>\n

\"\"<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3914,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[553],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-3960","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-sustainable-renovation-barcelona"],"yoast_head":"\nTrans-COLOR, facade inspired in LGTBI diversity<\/title>\n<meta name=\"description\" content=\"Trans-COLOR, facade inspired in LGTBI diversity using Non Binary Gender Flags on an old editing company located in the Gay-xample neighbourhood of Barcelona\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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