{"id":4712,"date":"2020-03-11T17:12:57","date_gmt":"2020-03-11T16:12:57","guid":{"rendered":"https:\/\/era.archi\/?p=4712"},"modified":"2022-12-27T11:12:07","modified_gmt":"2022-12-27T10:12:07","slug":"com-afecta-el-coronavirus-a-les-reserves-turistiques","status":"publish","type":"post","link":"https:\/\/era.archi\/ca\/com-afecta-el-coronavirus-a-les-reserves-turistiques\/","title":{"rendered":"Com afecta el Coronavirus a les reserves tur\u00edstiques?"},"content":{"rendered":"<p>Qu\u00e8 fer per no perdre reserves tur\u00edstiques?<\/p>\n<p>En aquest post t&#8217;expliquem qu\u00e8 \u00e9s el Coronavirus i quines mesures pots prendre per no perdre ingressos.<\/p>\n<p>Per si encara no ens coneixes, ens presentem: som <a href=\"https:\/\/era.archi\/ca\" target=\"_blank\" rel=\"noopener noreferrer\">ERA arquitectes<\/a>.<br \/>\nEn realitat, s\u00f3c Esther Rovira, <a href=\"https:\/\/era.archi\/ca\" target=\"_blank\" rel=\"noopener noreferrer\">arquitecta a Barcelona<\/a>.<br \/>\nAl llarg d&#8217;aquests anys he dissenyat apartaments tur\u00edstics per a particulars i inversors.<br \/>\nTamb\u00e9 he dissenyat i gestiono al costat de la meva germana Gemma dos apartament tur\u00edstics amb llic\u00e8ncia a Barcelona des del 2008.<br \/>\nLa nostra empresa Sisters Alliance S.L. est\u00e0 associada a <a href=\"https:\/\/www.apartur.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">APARTUR<\/a>, l&#8217;Associaci\u00f3 d&#8217;Apartaments Tur\u00edstics de Barcelona.<br \/>\nTamb\u00e9 ens hem afegit a l&#8217;repte <em>Barcelona Biosphere destination<\/em> per l&#8217;any 2020.<br \/>\nEn aquest post trobar\u00e0s recomanacions per suplir aquestes cancel\u00b7lacions.<br \/>\nEspero que t&#8217;ajudi!<\/p>\n<p><strong>1. Qu\u00e8 \u00e9s el Coronavirus?<\/strong><\/p>\n<p>S\u00f3n una gran fam\u00edlia de virus que poden causar malalties en animals o humans.<br \/>\nEs coneix que en humans, alguns d&#8217;aquests virus causen infeccions respirat\u00f2ries des d&#8217;un simple refredat fins a malalties m\u00e9s greus (S\u00edndrome Respirat\u00f2ria de l&#8217;Orient Mitj\u00e0 i la S\u00edndrome Respirat\u00f2ria Aguda Sever (SARS)).<br \/>\nEl coronavirus descobert m\u00e9s recentment causa la malaltia per coronavirus COVID-19.<\/p>\n<p><strong>2. Com pot afectar el Coronavirus COVID-19 a les meves reserves tur\u00edstiques?<\/strong><\/p>\n<p>La Generalitat i els gremis estan fent la seva bolcat de dades i \u00e9s massa aviat per saber la repercussi\u00f3.<br \/>\nElls mateixos deien a inicis de Mar\u00e7: <em>&#8220;No es poden donar xifres fins que es tanquin les estad\u00edstiques i es comparin amb altres situacions similars&#8221;<\/em><br \/>\nSense tenir dades, podr\u00edem prendre crisi similars anteriors.<br \/>\nAix\u00ed, podr\u00edem dir que la crisi de l&#8217;Coronavirus es podria dir que la crisi tindr\u00e0 3 mesos de baixada i 3 mesos de recuperaci\u00f3 en les teves reserves tur\u00edstiques.<\/p>\n<p><strong>3. Qu\u00e8 puc fer avui mateix?<\/strong><\/p>\n<ul>\n<li>Transmet calma als clients (escriu mails informant des de la total objectivitat i un to amable)<\/li>\n<li>Assegura la neteja d&#8217;habitacions i apartaments tur\u00edstics<\/li>\n<li>Ofereix flexibilitat en les reserves<\/li>\n<li>Afegeix missatges informatius d&#8217;higiene personal a l&#8217;habitaci\u00f3<\/li>\n<li>Informa i preparar un protocol d&#8217;actuaci\u00f3 per a clients i empleats malalts<\/li>\n<li>Revisa la tresoreria en el pitjor dels casos (balan\u00e7 despeses VS ingressos m\u00ednims) (podem minimitzar despeses?)<br \/>\nminimitza despeses<\/li>\n<\/ul>\n<p><strong>4. Nous mitjans de promoci\u00f3<\/strong><\/p>\n<ul>\n<li>Centra&#8217;t en promocionar els mesos d&#8217;estiu sense baixar preus.<\/li>\n<li>Fes campanyes de promoci\u00f3 per al turisme de proximitat (aquells que puguin arribar en cotxe).<\/li>\n<li>No dediquis esfor\u00e7os a la promoci\u00f3 de turisme internacional durant el mes de Mar\u00e7.<\/li>\n<\/ul>\n<p><strong>5. Ajudes financeres<\/strong><\/p>\n<p>Cap de nosaltres volem demanar un cr\u00e8dit o ajornar despeses.<br \/>\nPer\u00f2 en el pitjor dels casos has de saber que pots:<\/p>\n<ul>\n<li>demanar cr\u00e8dit ICO amb inter\u00e8s subvencionat<\/li>\n<li>posposar liquidacions i taxa tur\u00edstica abr.-oct.<\/li>\n<li>dedicar el 100% de la taxa acumulada a donar suport a empreses de el sector<\/li>\n<\/ul>\n<p><strong>La nostra recomanaci\u00f3 professional:<\/strong><br \/>\nSi encara ets aqu\u00ed llegint \u00e9s que ets una persona que ja ha sortit d&#8217;altres crisis abans de forma pro-activa.<br \/>\nAix\u00ed que felicitats per seguir aqu\u00ed!<br \/>\nConfia en el teu JO interior que-et-sac-de-altres-crisi i apunta quines altres coses pots fer per solucionar aquesta situaci\u00f3.<br \/>\nSin\u00f3 se t&#8217;ocorre cap pensa que podria ser molt pitjor.<br \/>\nPer prendre alguna dada positiva d&#8217;aquesta situaci\u00f3, segons les previsions comen\u00e7arem a recuperar-nos a l&#8217;inici de temporada alta.<br \/>\nNo \u00e9s el mateix perdre ingressos en el primer quadrimestre (gener-abril), que perdre&#8217;ls en el segon (maig-agost).<\/p>\n<p>Espero que aquest post t&#8217;hagi animat i donat alguna idea de com afrontar aquesta situaci\u00f3.<br \/>\nPotser tamb\u00e9 t&#8217;interessen altres posts:<\/p>\n<p><em><strong><a href=\"https:\/\/era.archi\/3-claves-para-potenciar-tu-apartamento-turistico-con-el-diseno-interior\/\" target=\"_blank\" rel=\"noopener noreferrer\">3 claus per potenciar el teu apartament tur\u00edstic amb el disseny interior<\/a><\/strong><\/em><\/p>\n<p>I en el seg\u00fcent post&#8230;<\/p>\n<p><strong><em>Tot sobre la nova taxa tur\u00edstica a Catalunya<\/em><\/strong> (segons resoluci\u00f3 del ple Parlament previst pel 18 de mar\u00e7)<\/p>\n<p>&nbsp;<\/p>\n<p>Espero que aquesta info t&#8217;ajudi en la teva\u00a0aventura.<br \/>\nFins al proper post!<\/p>\n<p>&nbsp;<\/p>\n<div><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.linkedin.com\/in\/estherrovira\/\" rel=\"noopener noreferrer\">Esther Rovira Raurell<\/a><\/span><\/div>\n<div><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/era.archi\/ca\/estudi-darquitectura-a-barcelona-casa-passiva\/\" target=\"_blank\" rel=\"noopener\">Arquitecta col.legiada a Barcelona<\/a>\u00a0#44234-8<\/span><\/div>\n<div><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.passivhausplaner.eu\/index.php?lang=en-GB\" target=\"_blank\" rel=\"noopener noreferrer\">Passive House Designer<\/a><\/span><\/div>\n<div><span style=\"color: #000000;\">Afiliada a la <a style=\"color: #000000;\" href=\"https:\/\/passivehouse-international.org\/memberSearchDetails.php?member_id=9577\" target=\"_blank\" rel=\"noopener noreferrer\">International Passive House Association<\/a><\/span><\/div>\n<div><span style=\"color: #000000;\">Fundadora d&#8217;<a style=\"color: #000000;\" href=\"https:\/\/era.archi\/ca\" target=\"_blank\" rel=\"noopener noreferrer\">ERA architects<\/a>\u00a0<\/span><\/div>\n<div><\/div>\n<p>P.S. Vols rebre consells sostenibles GRATIS? <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/mailchi.mp\/3d1009718ea4\/arquitecta-sostenible-catala\" target=\"_blank\" rel=\"noopener\">S\u00ed, vull!<\/a> <\/strong><\/span>o segueix-nos a<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/www.instagram.com\/era.archi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a>,\u00a0<a style=\"color: #3366ff;\" href=\"https:\/\/pin.it\/3Du3dBr\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>,\u00a0<a style=\"color: #3366ff;\" href=\"https:\/\/twitter.com\/ERAarchi\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>\u00a0y\u00a0<a style=\"color: #3366ff;\" href=\"https:\/\/www.facebook.com\/ERAarchis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/p>\n<p>La imatge \u00e9s d&#8217;El Peri\u00f3dico<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 fer per no perdre reserves tur\u00edstiques? En aquest post [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[599,600],"tags":[],"class_list":["post-4712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arquitecte-casa-pasiva","category-dissenyador-allotjament-unic-sostenible"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Com afecta el Coronavirus a les reserves tur\u00edstiques? - ERA architects<\/title>\n<meta name=\"description\" content=\"T&#039;expliquem com afecta el coronavirus a les reserves tur\u00edstiques a Barcelona, qu\u00e8 pots fer, quines ajudes hi ha i quins canals de promoci\u00f3 pots potenciar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/era.archi\/ca\/com-afecta-el-coronavirus-a-les-reserves-turistiques\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com afecta el Coronavirus a les reserves tur\u00edstiques? 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