{"id":3959,"date":"2019-06-05T05:24:09","date_gmt":"2019-06-05T05:24:09","guid":{"rendered":"https:\/\/era.archi\/portfolio-items\/trans-color-fachada-lgtbi\/"},"modified":"2021-03-07T11:21:47","modified_gmt":"2021-03-07T11:21:47","slug":"trans-color-facana-lgtbi","status":"publish","type":"avada_portfolio","link":"https:\/\/era.archi\/ca\/portfolio-items\/trans-color-facana-lgtbi\/","title":{"rendered":"Trans-COLOR"},"content":{"rendered":"

Trans-COLOR<\/strong><\/h2>\n

La fa\u00e7ana inspirada en la diversitat LGTBI<\/span><\/h3>\n<\/div>
\"Color<\/span><\/div>
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\"Color<\/span><\/div>
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\"color<\/span><\/div>
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L’ENC\u00c0RREC<\/strong>
\nSe’ns va presentar un bonic i senzill projecte: reformar una antiga impremta a l’Eixample esquerre de Barcelona.
\nEl propietari no tenia molt clar el seu \u00fas, per\u00f2 s\u00ed l’inter\u00e8s d’afegir valor al local amb una intervenci\u00f3 creativa.<\/p>\n

EL LOCAL<\/strong>
\nEl local original d’estil garatge ja tenia molta m\u00e0gia.
\nDurant la primera visita ens trobem una infinitat de pilotes que s’havien colat des del pati del col\u00b7legi del costat.
\nAl retornar-les a l’altre costat del mur durant l’esbarjo, ens va alegrar molt escoltar la sorpresa dels nens i nenes que es retrobaven amb les seves pilotes perdudes.<\/p>\n

EL PROJECTE<\/strong>
\nEl limitat pressupost ens fa centrar tots els esfor\u00e7os d’aquesta primera fase al pati del darrere i la seva fa\u00e7ana.
\n\u00c9s clau crear una fa\u00e7ana que deixi entrar llum tot l’any.
\nAprofitem la ubicaci\u00f3 al Gaixample de Barcelona per crear una fa\u00e7ana de colors amb banderes de G\u00e8nere No Binari.
\nLa fa\u00e7ana final va ser escollida a trav\u00e9s de xarxes socials, instal\u00b7lant la combinaci\u00f3 m\u00e9s popular al nostre Instagram i Facebook.<\/p>\n

EL CONTEXT<\/strong>
\nCada projecte ens permet reprendre la hist\u00f2ria passada de cada espai, per\u00f2 tamb\u00e9 ens ofereix l’oportunitat d’inspirar una possible hist\u00f2ria futura del lloc.
\nD’una banda, del passat vol\u00edem fer un tribut a l’antiga impremta que va acollir el local utilitzant el color de manera singular.
\nDe l’altra, vol\u00edem aprofitar aquest projecte com a oportunitat per posar en valor la diversitat.
\nLa ra\u00f3 \u00e9s que en els \u00faltims mesos, sorprenen les agressions a la comunitat LGTBI als carrers de la nostra ciutat.
\nVoldr\u00edem grups diversos prenent decisions m\u00e9s evolucionades.
\nVoldr\u00edem l\u00edders capa\u00e7os de veure m\u00e9s enll\u00e0 de l’ordinari, posant-se en la pell de l’altre i creant solucions innovadores per a una societat avan\u00e7ada i capa\u00e7 de celebrar la difer\u00e8ncia.
\nVoldr\u00edem promoure una educaci\u00f3 lliure de g\u00e8nere i normes socials mostrant aquest gran panell Trans-color de forma simb\u00f2lica cap a l’escola.
\nPerqu\u00e8 com diu Judith Juanhuix:<\/p>\n

‘El g\u00e8nere est\u00e0 delimitat per les normes socials;<\/em>
\nhem d’alliberar el g\u00e8nere d’aquests permisos,<\/em>
\nhem de convertir el g\u00e8nere en un dret.’<\/em>
\nJudith Juanhuix, mare transg\u00e8nere i doctora en bio-f\u00edsica<\/p>\n

Utilitzem el prefix trans-<\/strong><\/em> per donar nom a aquest projecte com a
\ntranspirinenc o transformar<\/em> … per la seva connotaci\u00f3 de ‘m\u00e9s enll\u00e0 de’, ‘a l’altre costat de’, ‘a trav\u00e9s de’<\/em> …
\nD’aquesta manera, Trans-COLOR vol dir : ‘m\u00e9s enll\u00e0 d’una fa\u00e7ana’, ‘a l’altra banda del color’, ‘a trav\u00e9s d’altres’<\/em><\/p>\n<\/div>

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\"GenderSpectrum\"<\/span><\/div>
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\"Color<\/span><\/div>
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La fa\u00e7ana final va ser escollida a trav\u00e9s de xarxes socials, instal\u00b7lant la combinaci\u00f3 m\u00e9s popular del nostre <\/span>Instagram<\/span><\/a> i <\/span>Facebook<\/span><\/a>.<\/span><\/p>\n<\/div>

\"TRans-COLOR<\/span><\/div>
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Equip:<\/b> Esther Rovira, Jorge Mart\u00edn, Beatrice Bresciani
\nFotos:<\/strong> Esteve Serra<\/span>
\nConstructora:<\/strong> Seframa<\/a>
\nMaterials especials:<\/strong>\u00a0\u00a0Verdalia<\/a>, Ironlux<\/a>, Rmg<\/a><\/p>\n

PRESS: Designboom<\/a>, AD<\/a>, diario Design<\/a><\/strong><\/p>\n

CREDITS<\/b><\/p>\n

ERA architects<\/a>
\n+34 932 200 288
\nFacebook<\/a>
\nInstagram<\/a>
\nTwitter<\/a><\/p>\n

\"\"<\/p>\n<\/div>

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